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GeneMate Joey

GeneMate Joey

Meet Joey, our GeneMate Mascot!

Why did we select a kangaroo to represent the GeneMate brand?

Because kangaroos are agile, powerful, competitive and fun—qualities that we felt to be in strong correlation with our GeneMate brand.

Agility. Kangaroos, like Joey, are quite agile, and able to leap great distances—just as BioExpress has made giant leaps forward with the GeneMate product line. Today, the GeneMate brand is your guarantee of quality, performance and value.

Powerful. Kangaroos can pack a mean punch just like GeneMate—with awesome products at incredible prices, it’s a real one-two knockout! Competitive. No product can wear the GeneMate brand unless it provides a strong competitive advantage to our customers over similar products on the market—whether it be features, performance or value, if it’s GeneMate, it’s got to be good.

Fun. At BioExpress, we enjoy developing a world-class line of products under the GeneMate brand and, through Joey, we can now share some of the ‘fun of GeneMate’ with our customers.

That’s why we chose Joey to be our mascot…
…and because we think everyone could use a ‘little GeneMate!’